Elephant Atta requested an animated tvc to show off their Bollywood DVD promotion. The entire tvc was generated digitally and was a huge success in boosting sales for the brand.
Agency: Media Reach Advertising

We first started modelling and animating the kitchen utensils that would be required onscreen.
The kitchen worktop was given a warm evening look
with yellows hues and lots of light beams to highlight the dvd promotion.


A rough layout was created before any animation was produced to produce a basic animatic for the client befpre moving onto more advanced stages.
